Our client is a top tier exhibition & conference organizer. They are now seeking an experienced Marketing Manager to join one of their leading exhibition portfolio’s.
You must have 5+ years of event marketing experience.
Duties & Responsibilities:
- Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference and visitor campaign
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.
- Analysis of previous marketing campaigns and execute targeted selections on an internal database system
- Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
- Strategic database build
- Copy write and proof all marketing materials in conjunction with Exhibition Director/Manager
- Candidates working already on global exhibition shows will have a distinct advantage
- Previous experience within the construction market would be a distinct advantage