You love the freedom that comes with working as a freelancer don’t you? Making your own schedule, working on jobs that excite you, and better still getting to work from anywhere you desire. Well, a lot more people are embracing this lifestyle. The number of newbie freelancers is increasing by the day. This means one thing; competition is getting stiff by the day.
It’s now necessary for the seasoned freelancer (i.e. you) to stand ahead of the pack and show the market what you have to offer.
It’s time to ask yourself just how visible you are. Does your target audience know what you do? Do they know where to find you? What makes you better than the rest?
There’s no better way to showcase your past work than by having a portfolio on your personal website.
1. You look professional
A website reinforces your capabilities. It shows your target market what you can do and what you’ve done already. A website is especially crucial if you’re a newbie without much to add to your portfolio. By just having a website, you give the impression that you mean business, you know what you’re doing and you’re not just a wannabe freelancer.
Think about it…whenever you want a service or a product your first instinct is to search businesses with websites. The same thing happens when clients are looking to hire freelancers. They will be more interested in individuals with websites than those without.
So if you want to be taken seriously you need to have a freelance website.
2. You position yourself as an expert
A website is a great platform to uniquely establish yourself as an expert in your area of practice.
To succeed as a freelancer you have to first niche down your skills and focus on being an expert in one area. Being a jack of all trades won’t take you far.
Having a website forces you to focus on one thing and build your entire web presence around it. Make sure that everything you have on your website reflects your knowledge and skills in your chosen area of expertise.
Whether it’s your website’s title, your services, work samples, experience or testimonials, try and make sure they all reflect your expertise and build a brand for yourself. If you’re a graphic designer let your website reflect how good of a designer you are. In other words, let your website talk for you.
3. You create trust and credibility
As you’ve probably noticed, online work can be tough especially at the very beginning because it depends a lot on the relationships that you build. Working online means that there’s no physical interaction and gaining trust will be tougher than working offline because your human side is not immediately recognizable.
A freelance website gives clients a chance to learn a little more about who you are. When they see your profile picture they put a face to your work, for example. They see that you’re a person. By doing this you can create some initial level of trust.
4. Showcases your skills
Just like testimonials, past work samples add weight to your capabilities. Clients will want to see what work you have done in the past before they choose to hire you. They will, therefore, often browse a freelancer’s website to find examples of previous work to see if you’re the right fit.
A website really allows you to showcase your skills and work.
You can upload video, image, text and audio work samples on your personal website and show clients what you are good at.
5. A website sets you apart from the competition
With a website, you look more professional and people take you seriously. When it comes down to a client paying someone to do their work, they will undoubtedly select those who have spent more time building their portfolios on such sites, which usually takes months and years of completing orders. Having a website lets you skip the figurative line and establish yourself as an expert, which in turn results in better orders, both in quality and value.