If your website is not user-friendly, it will never succeed. That’s why a website design, layout, navigation, security and speed make or break a website. If you are having trouble getting leads or buyers, consider whether you are making any of the following mistakes to cause visitors to leave your website without converting.
1. A website without SSL Certificate
SSL certificate is the most important technology a website should have in 2019. Google announced that if a website is encrypted with HTTPS, they will give them the SEO ranking boost. They have also updated their algorithm filters; hence you will find HTTPS results on top. In the near future, Google may neglect HTTP pages from search results.
SSL certificates earn your users’ trust. When a user sees an SSL certificate, they can have confidence that their data is secure when it makes it’s a way to your web server. An SSL certificate adds credibility and confidence to your website.
2. Your website design is outdated
It’s an unfortunate truth, but we all judge books by their covers. If your website is poorly designed, visitors will leave the website immediately which will also increase the bounce rate that will hurt website ranking in search engines. The Internet is always changing, there are constantly new website standards to meet and security measures to update. Websites, just like businesses, are forever evolving.
3. Your content is difficult to read
On a related note, consider that design isn’t just about colors, images and graphics. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. If it can’t be easily read, it’s simply not going to convert very well. Besides having clear, helpful content, you should also pay attention to how your content is organized and displayed.
4. Your navigation structure is unclear
Raise your hand if this has ever happened to you: You arrive on a website looking for a specific piece of information, only to get caught in a seemingly endless maze of poorly laid-out navigation options. Not only is unclear navigation bad for your on-site user experience, but it’s also bad for your SEO as well.
5. Your website is loading slow
Research shows that 60% of people will leave a page if it takes longer than 3 seconds to load. It’s clear that load times matter when it comes to website performance because 47% of consumers expect a web page to load in two seconds or less. A slow-loading website can hurt your business.
6. Your website is not responsive
Did you know that more than 60 percent of internet users access online content through mobile devices? Your website should be fully responsive and should work on all devices like desktops, laptops, mobiles and tablets. Google’s major mobile algorithm update will affect if your site isn’t responsive to mobile devices, you willl likely lose out significantly in the organic search rankings.