When building a real estate site, it is very important not to miss crucial things. Well-thought-out website structure will attract and keep more visitors. Let’s check out what are the most important features and tools for real estate websites.
1. An easy to search website
All your visitors will come to your website for one clear intent. To search the properties on your website. But when yours is a massive real estate directory website with thousands of different listings on it, finding the relevant property for a user becomes difficult.
The ultimate intention of your website is met when the visitors find what they want. And so we need a system that is easy to search through. An online property portal should be capable of providing quick, filtered and relevant results based on the user’s search query. For enabling this, you can create a filtered search feature like the one shown in the image below.
2. Filtering & Sorting
Sorting properties by latest, oldest, featured, cheapest will also come in useful. Let visitors get properties they want with one click instead of tiresome jumping from one page to another.
3. Latest & featured properties
Turn your visitors attention to the latest listings or the ones that are most profitable to buy at the moment. Also, if you offer other agents to submit listings, featured position on your website can bring you some extra money as you can offer this option on a paid basis.
4. Image gallery
A real estate website would not be complete without an image gallery that is attractive, easy to create, and a breeze to scroll through. Properties with more photos have more views – that’s a fact. Usually, agents upload 10-15 photos to show the most attractive rooms or property features. Spend some time and money to make your gallery look fancy.
5. Detailed listing
The listings on a real estate website are the main pages through which the visitors can know the details about a property they are interested in. Also, a property owner wishing to sell his property would like to provide more and more detail about it when advertising it.
So you must always ensure that the design you choose for your real estate website allows you to display a very detailed listing.
6. IDX listings
Integrating MLS listings into your website using IDX makes your website more feature-rich. You can show your visitors a large range of MLS properties on your website using IDX.
With IDX facility, you can show a part of the MLS listing on your website. With the MLS listings on your website, the amount of searchable and usable content increases. It increases the probability of a visitor to find the home.
6. Map view
Option to view property on the map is a must-have option. Address information without map view is inconvenient for website visitors, so keep in mind when designing your website.
7. Floor Plans
Give a built-in floor plan display functionality to give your visitors a more complete picture of your properties.
8. Property Video
Make your real estate property pages more informative by including a video that works on all modern browsers. Create interactive virtual tours that show off as much of your properties as possible. These tours serve to encourage real-life viewing by prospective buyers.
This feature is something you’ll usually not find in most real estate websites. Powered by the Walkscore API, it provides users with extensive walkability data within your property pages.
9. Agent Summary & Contact Form
Let buyers contact you when they need more details about the property. Miss these features and you will miss your customers.
10. Nearby Places
Make property information more complete by showing what’s around them powered by Yelp. It will definitely improve the user experience.
11. Mortgage Calculator
You must provide your visitors with this feature to quickly calculate mortgage payments for properties with our easy-to-use Mortgage Calculator.
Blog posts with topical themes will make your website more interesting and valuable for visitors. Offer email subscriptions to keep visitors and remind them about yourself regularly.